Trading 204: Cross-Selling

Modular Possibilities

A Tech 3 ship is a great example of an item that has high cross-selling opportunities. A Tech 3 hull by itself it useless; a person must assemble it by combining it with five Subsystem components –defensive, electronic, engineering, offensive, and propulsion. This requirement for flying the ship gives a trader the ability to also stock the necessary Subsystems and increase potential profits.

Tengu Hull Performance

I have found the Tengu hull to have the most volume out of the four racial Tech 3 hulls due to it’s PVP and PVE applications. The Loki hull is a close second, but it out-shined by the demand of the Tengu.

Over 473 days of trading I’ve sold 56 Tengu hulls. Moving 14.7 B ISK, I was able to achieve a 2.29 B total profit with the average profit per hull coming in at 41.65 M.

Tengu Subsystem Performance

The real trading power comes from using some intelligence and trending to find the most popular Subsystems. My analysis shows that the Amplification Node was the most profitable and also had the highest average profit. The Fuel Catalyst is also a strong performer as it had the second highest average profit. At the bottom of the list was the Covert Reconfiguration as I accredit the cloakey role to be a very niche role.

Cross-selling Performance

25 of the Tengu hull sales included the same client buying one or more Subsystems at or around the same time. On average a person bought 2.6 Subsystems with an average total of 52.4 M profit.

Further analysis shows that the best performance comes from also selling a person 3-4 Subsystems when they are also buying the Tengu hull as the average profit per Subsystem for these transactions types comes in at 21.7-22 M.